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![Consumer Spending on Subscription Apps Surges Despite Decreased Ad Spending]()
Consumer Spending on Subscription Apps Surges Despite Decreased Ad Spending As mobile app marketers pivot their focus from growth to customer loyalty, ad spending on app installs has seen a significant decline. According to the 2023 State of App Marketing for Subscription Apps report by Liftoff and AppsFlyer, Android subscription app install spending dropped by 41% and iOS by 30%. However, this decline in ad spending doesn't appear to have dented consumer spending on apps.
While user acquisition saw a substantial decrease on both Android and iOS platforms, media re-engagement budgets surged by 48% in 2023. Coupled with this, there was a significant increase in total consumer expenditure on subscription-based iOS... Continue reading -
![Stabilizing Noise Digitally: YouTube's New "Stable Volume" Feature]()
Stabilizing Noise Digitally: YouTube's New "Stable Volume" Feature At the forefront of user-centered innovation, YouTube has subtly unveiled a new feature, the 'Stable Volume,' designed to enhance the user experience. Its function has not been explicitly declared. However, the app's clientele became aware of its existence thanks to eagle-eyed netizens, who stumbled upon it hidden under the Ambient mode of the video settings page.
Decoding the function from its name, 'Stable Volume, ' might be a tool to manage and equalize the audio levels across diverse videos, facilitating a smooth auditory experience. Such an application would be a boon to viewers as they switch between videos, eliminating the jarring... Continue reading -
![Emerging Rumors Hint at Starcraft 3's Development Under Blizzard's Wing]()
Emerging Rumors Hint at Starcraft 3's Development Under Blizzard's Wing An intriguing conversation on social media recently set the gaming community astir with anticipatory excitement. A prominent figure in Microsoft dropped what appears to be a hint about the development of Starcraft 3 by Blizzard, the game development juggernaut. The exchange, while brief and ambiguous, has ignited speculation among the franchise's avid followers, who are fervently hoping for a new chapter in this popular series.
The chatter began when Jez Corden, the Managing Editor of Windows Central, was asked about Xbox's potential interest in rebooting Starcraft. His cryptic response, "Msft won’t need to revive Starcraft," sparked a whirlwind of guesswork. When... Continue reading -
![PS3 Emulator Team Shifts Focus to PS4: A New Era In Gaming Experience?]()
PS3 Emulator Team Shifts Focus to PS4: A New Era In Gaming Experience? The illustrious team behind RPCS3, the most successful PlayStation 3 emulator, is now setting their sights on their next big venture - emulating the PlayStation 4 (PS4). This next step in the world of gaming emulation promises to open up the vast library of PS4 games to enthusiasts and novice gamers alike, offering a new level of gaming experience.
Making considerable headway in its mission, RPCS3 has effectively debugged thousands of PS3 titles to run perfectly on the emulator. The underlying framework provided by this PS3 emulator allows the direct transfer of knowledge and resources toward the creation of a PS4... Continue reading -
![NAVI revamps its CS:GO team lineup]()
NAVI revamps its CS:GO team lineup NAVI, a Ukrainian esports organization, has declared several updates for its Counter-Strike: Global Offensive roster as disclosed in a fresh blog post. Three new members have been added to the team to join forces with the team captain, Oleksandr "s1mple" Kostyliev, and Valerii "b1t" Vakhovskyi.
The new entrees, signed by NAVI, comprise Aleksi "Aleksib" Virolaine, Justinas "jL" Lekavicius, and Mihai "iM" Ivan.
To scrutinize NAVI's performance and evaluate if this new team can regain the organization's former glory, the team is set to participate in the BLAST Fall Groups slated to occur between July 10 and 22. Continue reading -
![YouTube Explores Gaming Horizons with Playables]()
YouTube Explores Gaming Horizons with Playables After Google's Stadia game streaming service shut down, the company expressed interest in exploring other gaming avenues. Now, it seems YouTube is stepping into the gaming ring with its own gaming product, Playables, currently in the testing phase. YouTube, already a popular destination for user-generated content and video game streaming, aims to strengthen its foothold in the gaming space, potentially offsetting a decline in advertising revenue.
According to The Wall Street Journal, YouTube CEO Neal Mohan is keen to expand the brand's presence in the gaming sector. As part of this effort, YouTube has internally tested a new gaming product called... Continue reading -
![Apple Fitness+'s Custom Plans Feature: Personalized Workout Schedules]()
Apple Fitness+'s Custom Plans Feature: Personalized Workout Schedules Apple Fitness+, the popular fitness service offered by Apple, has introduced an exciting new feature called Custom Plans. This innovative addition aims to provide users with personalized workout schedules tailored to their individual goals and fitness levels. With Custom Plans, Apple Fitness+ subscribers can now enjoy a more customized and efficient workout experience.
The main part of this feature revolves around creating personalized workout schedules based on the user's preferences and objectives. By taking into account factors such as available time, preferred workout types, and fitness goals, Apple Fitness+ generates a customized plan that optimizes the user's fitness journey. This approach... Continue reading -
![Microsoft Set to Support Apple's New AR Headset with Productivity Apps]()
Microsoft Set to Support Apple's New AR Headset with Productivity Apps Microsoft has announced its plans to be among the first companies to support Apple's upcoming augmented reality headset called Vision Pro. The tech giant will integrate some of its flagship productivity applications, such as Word, Excel, and Teams, with Apple's new device, demonstrating a strong collaboration between the two tech leaders.
The integration of Microsoft's productivity tools with Apple Vision Pro will create a seamless experience for users in a wide range of industries. Users will enjoy interacting with documents through augmented reality - a game changer in the field of enterprise software and business solutions. The functionality of Word, Excel,... Continue reading -
![Relic Entertainment Cuts Over 100 Employees in Company Restructure]()
Relic Entertainment Cuts Over 100 Employees in Company Restructure Relic Entertainment, the acclaimed studio behind the Company of Heroes series, has faced a significant impact as more than 100 employees have been laid off. PC Gamer reports that these large-scale layoffs hit the studio as it undergoes a restructuring process to align with the changing realities of the gaming industry.
The layoffs have starkly impacted the development team, including artists, designers, and programmers, who have contributed to the creation of the company's distinguished titles. Though it is unclear what specific factors led to the decision, the industry shift towards live service games and evolving consumer demands could potentially have influenced... Continue reading -
![Halo Infinite Welcomes Classic Multiplayer Mode After 18 Months Post-Launch]()
Halo Infinite Welcomes Classic Multiplayer Mode After 18 Months Post-Launch In a long-awaited move, Halo Infinite has finally announced the addition of its classic multiplayer mode, a full 18 months after the game's initial release. Fans of the series who have been clamoring for the return of this iconic game mode can now rejoice, as the latest update will fulfill their nostalgic gameplay expectations.
The introduction of the classic multiplayer mode comes as part of Halo Infinite's multiplayer Season 2, themed as Lone Wolves. As reported by PC Gamer, Lone Wolves encompasses a variety of free-for-all game modes, including Slayer, Oddball, and King of the Hill, reminiscent of the original Halo... Continue reading -
![Google Plans to Enhance Search Experience with AI Integration]()
Google Plans to Enhance Search Experience with AI Integration Google is reportedly planning to revamp its search functionality by incorporating artificial intelligence (AI) chatbots similar to Microsoft's approach, according to leaked internal documents cited by The Wall Street Journal. The tech giant aims to make search more "personal," diverse, and visually engaging by embedding short videos and social media posts alongside the conventional list of links.
The leaked documents reveal that Google's strategy involves making search more "visual," "snackable," and "human." While it is not clear what these buzzwords imply, they suggest a significant transformation in how users interact with search results. This approach aligns with the company's goal of... Continue reading -
![Starfield's ESRB Rating Leaked by Bethesda on Twitter]()
Starfield's ESRB Rating Leaked by Bethesda on Twitter The highly anticipated space RPG Starfield seems to have had its Entertainment Software Rating Board (ESRB) classification leaked by none other than Bethesda itself. The apparent oversight was discovered on the game's official Twitter account, where the rating is clearly displayed on the banner image. While this information has yet to appear on the ESRB website, it appears that Starfield will be rated Mature.
This development comes as a bit of a surprise for fans who are eagerly awaiting more information about the upcoming game. Bethesda has been relatively tight-lipped about Starfield, and this leak provides an interesting tidbit for those... Continue reading
