TikTok Is Testing A New Horizontal Full-Screen Mode

TikTok is a popular social media platform that has seen tremendous growth in recent years. Now, the company is testing a new feature that could take it even further into YouTube's territory: a horizontal full-screen mode. This feature will allow users to take advantage of all the real estate on their phones by viewing videos in a horizontal orientation. This test feature is just the latest in a series of moves by TikTok to attract longer-form video creators who normally post content on YouTube.

The horizontal full-screen mode test feature will appear as a "full screen" button on square or rectangle videos in users' feeds. When clicked, the video will switch to a horizontal full-screen mode that takes advantage of all the available space on the phone. This will give viewers a better viewing experience, as the video will be larger and easier to see.

The test feature is part of a larger effort by TikTok to appeal to longer-form video creators. Earlier this year, the company rolled out the ability for users to upload videos up to 10 minutes in length. This gave creators more freedom to create content like cooking demos, beauty tutorials, educational content, comedy sketches, and more without worrying about the video's length.

The move could be a major boost for TikTok, as it will allow the platform to attract more creators and viewers. With the addition of the full-screen mode, viewers will be able to enjoy longer videos without having to squint at the small screen. This could potentially lead to more engagement and a larger user base for TikTok.

Only time will tell if the test feature is successful, but it is certainly an interesting development for the social media giant.