Reasons Why People Download Apps Revealed

Mobile users prefer certain applications over others for an array of reasons. As an app developer or promoter (potentially), have you ever wondered why people install and utilize apps on a long-term basis? In this piece, we’ll answer this question based on recent research from Digital Turbine, the leading independent mobile growth platform based in the US.

According to the named research that surveyed mobile gaming enthusiasts aged 18-64, the majority of participants install apps to cope with specific tasks. Another hefty portion of reasons for app installation come down to one major aspect: convenience. Yes, a lot of people do the whole mobile app thing for the purpose of taking their convenience to the next level. 

Smaller groups of participants of the aforementioned survey said their reasons for app download involve shiny opportunities for discounts and the means to just pass the time. 

Are there any other factors that stimulate mobile gaming fans to download specific apps? According to the aforementioned reports, it largely revolves around the issue of trust. In other words, people tend to actively install apps from developers they trust, as well as products with multiple positive reviews and enhanced privacy policies. 

What about people’s reasons for uninstalling apps? Irrelevance, boredom, and disappointment. To be more precise, most survey participants claimed that they usually got rid of their mobile apps because they were bored or no longer satisfied with their functionality. Simple as that. Privacy issues and too many annoying notifications were also reported as major reasons for ditching apps. So, what about you? Are you an active mobile app user? Why do you usually (un)install apps? Share your thoughts on the topic in the comments below.